Your Vision Isn’t Too Big — It’s Just Waiting to Get Clear.
THE VISION–MISSION–VALUES–STRATEGY GUIDE
Get the exact guide I use with CEOs and founders to bring clarity, confidence, and momentum — fast.( It’s free — and it works.)
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the GUIDE I WISH I HAD WHEN Â
I founded my first company and later facilitated my first Vision–Mission–Values–Strategy workshop, I spent entire weekends with CEOs preparing wallcharts, collecting agendas, and searching for the right guiding questions. This guide condenses that experience into one clear resource — so you don’t waste time scrolling the internet or chasing random templates.
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What’s Included?
A 12-PAGE GUIDE TO DEFINE YOUR DIRECTION
Clarify the difference between vision, mission, values, and strategy.
- Use guided prompts to shape your long-term vision and your “why now.”
- Identify the values that drive behavior — and the red lines you’ll never cross.
- Build a simple strategy map to focus on what matters most (and cut what doesn’t).
- Fill in practical tables as you go — so you don’t just read, you create your own plan.
This isn’t about theory. It’s about structure, focus, and clarity you can actually use.
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GET THE GUIDE >>Why This Guide Exists
Because every vague direction costs more than the numbers show.
You feel stressed, teams stall and talent leaves — not from lack of effort, but from misaligned priorities. This guide gives you a clear, one-page way to align vision, mission, values, and strategy — and keep everyone moving forward.
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Behind the Guide
HI, I’M THEA
For more than 20 years, I’ve helped leaders in 11 countries — from global corporations like Siemens and BMW to fast-scaling entrepreneurs — define vision, mission, values, and strategy. In that time, I’ve trained and coached over 10,000 professionals, bringing clarity, alignment, and measurable results to their organizations. This guide is the distilled essence of that journey — a practical tool designed to save you time and give you the clarity leaders at every level need. These brands are part of that journey:.
These brands are part of that journey.
READY TO TAKE THE FIRST STEP?
Download the free Vision–Mission–Values–Strategy Guide and get clarity and Strategy alignment.
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