Why I Stopped Ignoring Project Management
(And Why You Should Too — Even If You Never Plan to Become a PM)
Let me tell you a quick story.
A while back, I was preparing for a live workshop. We were flying in materials, aligning teams across borders, printing 100 kilos of handouts (yes, kilos), and setting up a full-day training for a room full of executives. Every detail was in place.
We had a checklist for the checklist.
Fast-forward to today? I’m sitting in my home office in the Bavarian Alps, managing a lean digital business that spans across Europe, the U.S., and sometimes even South Africa or Singapore — and somehow it’s harder.
- No printer.
- No team in the room.
Just dozens of invisible moving parts across tools, time zones, and to-do lists.
And for a while, I’ll admit — I was completely overwhelmed. Not because I didn’t know what to do. But because I forgot what I teach. I ignored project management.
And it nearly cost me my business momentum.
It Wasn’t That I Didn’t Know It — I Just Thought I Didn’t Need It
Here’s the ironic part: I’ve spent over two decades coaching executives, engineers, and project leads on how to define, plan, and pitch complex projects. I’ve walked into corporate boardrooms where millions of euros were on the line — and helped leaders align 20 stakeholders in 90 minutes. I’ve taught project planning for massive infrastructure and software rollouts. And yet…
When it came to my own digital business
- Creating a course,
- setting up Kajabi,
- launching a coaching program,
- managing a remote VA team
I tried to wing it. Because deep down, I thought: "This should be simple. It’s just me. I know how to do this." And that was the trap.
Everything You’re Doing Is a Project
— You Just Might Not See It Yet If you’re a consultant, entrepreneur, coach, or even a mid-level exec trying to launch something new — trust me, you’re managing projects every single day. Even if you don’t call them that.
- Filming a course? Project.
- Creating a stakeholder map for a pitch? Project.
- Preparing for a product launch, writing an investor deck, or hiring your first VA? All projects.
What I realized — and what I teach now — is this: Project management isn’t about process for the sake of process. It’s about protecting your time, your energy, and your sanity. Because the truth is: an unfinished idea doesn’t make an impact.
My Wake-Up Moment It hit me the day I missed a launch deadline — not because the product wasn’t ready, but because I had six different versions of the email sequence saved in different folders, the VA was waiting on me, and we never clarified who owned which step.
- I lost the window.
- We didn’t launch.
- I had to reschedule the entire campaign by three weeks
— and yes, that delay cost us real money. That’s when I went back to what I knew worked: Project thinking.
You Don’t Need to Become a Project Manager.
But You Do Need to Think Like One.
Most people I work with don’t have a project management background. They’re experts. Problem solvers. Creators. Thought leaders. They’re amazing at what they do — But they’re often drowning in what they’ve started.
- Sound familiar?
- Half-built funnels
- Courses 80% done
- Launches pushed back “just a bit more”
Endless back-and-forth with freelancers Too many priorities and not enough traction The solution isn’t hustle. It’s structure. Structure gives your creativity a container. It lets your big ideas finish strong. And it helps you lead — not react.
Real Talk: I Missed Having a Room
One of the things I miss most about in-person work is being in a physical room — seeing the sticky notes, the plan on the wall, feeling the momentum.
Now we’re working across Zoom, Asana, Slack, Loom, Notion, Google Drive… and still, people don’t know where the files are. So I built systems. Not to control things — but to free me up.
- We mapped out our course creation process
- We documented our launch checklist (yes, again)
- We built reusable templates for client onboarding
- We set up weekly progress rituals with our team
- We stopped starting over from scratch
And slowly, the chaos calmed down.
Here’s the Part That’s Easy to Miss…
When you start thinking in projects, it’s not just your productivity that improves. Your ability to get buy-in skyrockets. Whether you’re
- seeking funding for a big idea,
- pitching a business partner,
- or simply trying to get people to say yes
— structure is trust.
People don’t say yes to vague. They say yes to clarity. And clarity? That comes from good project thinking.
That’s Why I Created Project Management Mastery
Not to turn you into a certified project manager. But to make sure you stop spinning your wheels. This program gives you a repeatable system to:
- Turn vague ideas into actionable, fundable plans
- Keep momentum — even with a lean or remote team
- Protect your time and focus from getting hijacked by the urgent
- Structure your priorities so you finish what actually matters
- Present your vision with the kind of clarity that earns support
It’s built for real-world entrepreneurs — the kind juggling investor meetings, client deals, product delivery, and maybe even a few side projects. This is the system I wish I had when I realized being smart wasn’t enough. I needed structure. Not bureaucracy. Not overcomplication. Just a framework to think clearly and execute consistently. Because here’s the truth: Your business doesn’t suffer from a lack of ambition. It suffers from too many half-finished projects and too much noise.
Project Management Mastery is a practical training for entrepreneurs and experts who want to run their business like a pro — with systems, structure, and confidence.
You’ll learn how to:
- Think in projects (instead of chaos)
- Manage multiple priorities without overwhelm
- Build repeatable systems for delivery and execution
- Plan and complete business initiatives without burnout
- Delegate effectively, even if you’re a solo founder or small team
- Use tools like Asana, timelines, workflows, and checklists to stay on top of things
- Create realistic Budgets
Stop reinventing the wheel every time you start something new.
