Values: The Ultimate Guide to Personal, Team & Organizational Alignment
Ever tried to align a team, make a big decision or plan a strategy and felt stuck? Most leaders think they understand their values until they realize they can’t name them or see how they show up in daily behavior. That’s usually where clarity begins.
A Personal Note From Thea
I didn’t always understand how powerful values truly are. Years ago, while preparing a Vision Mission Values workshop for a global telecommunications corporation, I called one of the most brilliant consultants I knew, a Harvard-trained strategist who had worked on innovation projects across the world.
On that call, he told me something that landed deeply:
Thea, you have to start every strategy workshop with values.
It surprised me, almost humbled me, because until then, I thought values were something “soft” in a very hard business world. But once I saw how they shaped decisions, behaviour, trust, and conflict in Fortune 200/500 boardrooms, in startup strategy sessions, and later in my own business, everything clicked.
Since then, I’ve gone all in:
- certified in Nine Levels of Value Systems
- trained in Spiral Dynamics
- certified in the Hartman Value Profile
- guiding leaders and teams across industries to make values real, not theoretical
My intention here is simple and heartfelt: to help you see what truly drives you clearly, practically, and in a way that feels grounded and human.
This page brings together the tools, ideas, and insights that have supported thousands of leaders in finding clarity, alignment, and direction through values.
What Are Values? A Simple, Clear Definition
Values are the principles that guide how you think, behave, decide, and relate to others. They define what matters most, how you show up, and what you expect from yourself and the people around you.
When values are unclear, teams struggle. When values are shared, everything becomes easier.
Explore deeper these blogposts:
Personal Values, Know Yourself First
Everything starts with self-awareness. Your personal values influence your energy, your decisions, your boundaries, your leadership style, and how you navigate conflict and pressure.
This section helps you discover what truly matters to you.
Start Here, Free Tools
- Personal Values List (workbook)
A comprehensive list of values to help you clarify what is important to you. - Personal Values Workbook
A guided process to identify, reflect, and prioritize your personal values.
Go Deeper, Professional Assessments
- Personal 9-Level Value Profile (Assessment Only)
A scientifically grounded evaluation of your personal value system. - Values Discovery Package (Assessment + Coaching)
A full personal transformation process that combines analysis, interpretation, and guided coaching.
Learn More, Articles
- How to identify your personal values
- How I discovered the hidden power of values
- How to align values with actions and beliefs
- Case study: a journey of values transformation
Team Values, Create Shared Culture and Alignment
Teams perform at their best when they share a common foundation. Shared values are the invisible code that guides behaviour, trust, collaboration, and performance.
Team values help answer questions like:
- What do we stand for together?
- How do we treat each other?
- What behaviours strengthen us?
- How do we make decisions under pressure?
- What do we commit to as a team?
Tools and Templates for Teams (coming soon)
- Shared Team Values Template
- Guiding Principles Template
- Team Charter Template
- Team Roles and Responsibilities Template
- Team Communication Principles Template
- Vision Mission Values Strategy Guide
Team Workshops and Assessments
Learn More, Articles
